Product Design & AI Development

Where intelligence
meets
purposeful design.

We help ambitious organisations build products at the intersection of AI and human experience — from discovery to deployment.

120+
Products Shipped
40+
Enterprise Clients
8yrs
Industry Experience
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What We Do

End-to-end product capabilities

From initial concept to production-ready systems, we bring together design rigour and engineering depth.

Product Design

User research, interaction design, and design systems that translate complex problems into elegant, usable interfaces.

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AI Integration

We embed machine learning, generative AI, and intelligent automation into your product workflows — responsibly and effectively.

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Software Development

Robust, scalable applications built with modern stacks — web, mobile, and cloud-native architectures designed to grow with you.

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Strategy & Discovery

Product strategy, roadmapping, and rapid discovery sprints to align stakeholders and validate ideas before a line of code is written.

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Data & Analytics

From data architecture to interactive dashboards — turning raw data into decision-ready intelligence for your business.

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Quality & Delivery

Rigorous QA, CI/CD pipelines, and structured delivery processes that ensure what ships is reliable, performant, and maintainable.

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2016
Est. London
About Flooid AI

A studio built
for the AI era

Flooid AI is a product design and development studio headquartered in London. We work with startups, scale-ups, and enterprise organisations to design and build products that leverage artificial intelligence to create genuine, measurable value.

We believe the best AI products are those that remain deeply human in their purpose — designed with empathy, built with precision, and measured by impact.

01

Research-first methodology

Every engagement begins with deep user and domain research — we understand the problem before proposing a solution.

02

Integrated design & engineering

Our designers and engineers work side by side from day one, eliminating handoff friction and accelerating delivery.

03

Responsible AI by default

We embed ethics, transparency, and explainability into every AI system we build — not as an afterthought.

Talk to Our Team
Why Flooid AI

The difference
in our approach

01

Deep Vertical Expertise

We have domain specialists across fintech, healthtech, and enterprise SaaS — not generalists learning your industry on your budget.

02

Outcome-Oriented Contracts

We align incentives with client success through milestone-based delivery and clear ROI metrics agreed before work begins.

03

Speed Without Compromise

Lean, cross-functional squads ship production-ready code in weeks not months — without sacrificing quality or long-term maintainability.

04

IP Transfers Fully

All source code, designs, and documentation are yours from day one. No vendor lock-in, no hidden fees, no ongoing dependency on us.

Selected Work

Projects that
define outcomes

View All Work
Fintech · AI

Intelligent Lending Platform

End-to-end redesign and AI integration for a UK challenger bank's credit decisioning product, reducing manual review by 80%.

80%Automation Rate
Faster Decisions
Healthtech · Design Systems

Clinical Workflow Suite

A unified design system and patient management platform for a multi-site NHS-aligned healthcare provider across 4 products.

4Products Unified
62%Task Time Reduction
Enterprise SaaS · Mobile

Field Operations Platform

Native iOS/Android application for 12,000 field engineers at a global infrastructure firm, built with offline-first AI scheduling.

12kActive Users
4.8★App Store Rating
Client Voices

What our partners say

"

Flooid AI brought a level of rigour and creative ambition that fundamentally changed how we think about product. They didn't just execute — they shaped the vision.

RK
Rebecca Knowles
Chief Product Officer, Verdant Finance
"

What impressed us most was how the team held both design quality and technical feasibility in mind simultaneously. We shipped in 14 weeks without a single major rework.

TM
Thomas Mbeki
VP Engineering, Helios Health
"

The AI integration work Flooid did transformed our underwriting process. The transparency and thoroughness of their approach gave us confidence at every stage of deployment.

SL
Sophie Laurent
Director of Digital, Meridian Group
"

They have a rare ability to simplify the genuinely complex. Our field engineers went from dreading the app to relying on it entirely. That's the only metric that matters.

AJ
Andrew James
COO, Stratos Infrastructure
Start a Project

Let's build
something
remarkable.

Whether you have a defined brief or an early-stage idea, we'd welcome the conversation. Tell us what you're working on.

Location London, UK & Remote
Email hello@flooid.ai
Phone +44 20 7946 0800

Message received.

We'll review your enquiry and be in touch within one business day.