Swiggy instamart gets an instant makeover

Context

We recently had the good fortune to work as an extended team with Swiggy to design feature updates and campaigns for Swiggy’s Instamart. This was particularly exciting since we’ve admired Swiggy’s design thinking from the very beginning. Here’s what we did…

HALLOWEEN STORE

The idea here was to provide users with curated recipes they could try at home. These recipes would contain not just the ingredients (which Swiggy’s customers could buy on Instamart directly), but also the preparation method. This new way of ingredient discovery would boost Swiggy’s transactions on Instamart.

WINTER BEAUTY STORE

The idea here was to provide users with curated recipes they could try at home. These recipes would contain not just the ingredients (which Swiggy’s customers could buy on Instamart directly), but also the preparation method. This new way of ingredient discovery would boost Swiggy’s transactions on Instamart.

WEEKEND RECIPES

The idea here was to provide users with curated recipes they could try at home. These recipes would contain not just the ingredients (which Swiggy’s customers could buy on Instamart directly), but also the preparation method. This new way of ingredient discovery would boost Swiggy’s transactions on Instamart.

WHAT’S ON YOUR MIND?

“What’s on your mind?”, provides a way for customers to order groceries/eCommerce items all together based on their mood, time of day, feeling or occasion.