Our Product Strategy Services

  • Service Icon Market Analysis

    We analyse the market to identify areas of opportunities and differentiate your offerings.

  • Service Icon Risk Assessment

    We proactively identify potential challenges and strategise solutions to minimise the impact.

  • Service Icon User Research

    We uncover user needs, pain-points and motivations to guide design decisions.

  • Service Icon Idea Validation

    We validate ideas with actual users to ensure that they align the business goals and user needs.

  • Service Icon Revenue Models

    We define the revenue models to optimise profitability and support sustainable growth.

  • Service Icon Product Roadmap

    We craft actionable roadmaps align feature prioritisation and stakeholder goals.

WE WORK WITH

Swiggy

50Mn Users

Edelweiss

1.02Mn Users

Pine Labs

1Mn+ Downloads

Zebpay

50L+ Download

Centrum Wealth

2000 uHNI Families

Netmeds Wholesale

4K+ Cities

Microsoft

1.4Bn Active Devices

CtrlS

1Mn+ Sft in Datacenter Space

ValueQuest

5,000cr in AUM

Message Bird

29,000 Customers

Swiggy

50Mn Users

Edelweiss

1.02Mn Users

Pine Labs

1Mn+ Downloads

Zebpay

50L+ Download

Centrum Wealth

2000 uHNI Families

Netmeds Wholesale

4K+ Cities

Microsoft

1.4Bn Active Devices

CtrlS

1Mn+ Sft in Datacenter Space

ValueQuest

5,000cr in AUM

Message Bird

29,000 Customers

Markets Mojo

100k+ Downloads

Pay Nearby

50L+ Downloads

Github

100Mn Users

Ricesmart

10,000+ Downloads

500 Startups

2.7Bn in AUM

Moving Walls

1,20,000+ Media Sites

Fastrr

100Mn+ Orders Shipped

Safar Labs
Empathic Cities
OMI Foundation
Markets Mojo

100k+ Downloads

Pay Nearby

50L+ Downloads

Github

100Mn Users

Ricesmart

10,000+ Downloads

500 Startups

2.7Bn in AUM

Moving Walls

1,20,000+ Media Sites

Fastrr

100Mn+ Orders Shipped

Safar Labs
Empathic Cities
OMI Foundation

Our process

We believe that co-creation achieves the best results and do so by adopting highly collaborative methods and techniques that are FLOOID.

  • 01

    Market & User Research

    We begin by understanding the competition, the market and the user needs.

  • 02

    Idea Validation

    We quickly test ideas with actual users through rapid prototyping.

  • 03

    Product Roadmap

    We build a robust roadmap that balances desirability and feasibility while staying flexible to accommodate unforeseen challenges.

  • 04

    Pricing Strategy

    We analyse the market and craft pricing strategies that drive profitability while keeping you competitive.

  • 05

    GTM Strategy

    We develop a launch plan that captivates and engages with your target audiences.

Engagement models

Our Recent Work

Connecting Garages and Users: Transforming the Automotive Experience

SpareIt is India’s largest automotive aftermarket multi-sided platform, backed by Petromin Express.

Read More

Making Roads Safer

This project comprised of a name and identity, a website, an investor deck and a platform with the clear objective of raising funds.

Read More

Our Recent Blogs

  • Is the Interface Dead?

    AI is reshaping enterprise interfaces, but hybrid designs combining conversational AI with structured UI deliver speed, clarity, control and usability.

    Mohan Krishnan
    07 Sep 2026
  • What are the metrics to track for backend platforms?

    Discover the right UX metrics for backend platforms, from task completion and workflows to notifications, audit trails and AI usage.

    Bhuwan Yadav
    21 Aug 2026
  • Designing for Backend Systems: How it differs

    Backend system design demands more than usability, it’s balancing technology, permissions, workflows, scale and AI to create intuitive, efficient internal experiences consistently.

    Bhuwan Yadav
    14 Aug 2026
View All