Centrum Wealth manages complex portfolios for high-net-worth and ultra-high-net-worth families. As portfolio structures expanded across asset classes, custodians, and investment vehicles, the need for a powerful yet intuitive digital interface became critical.
Centrum partnered with Flooid not just to design a premium wealth platform but to architect and build a high-performance system capable of handling real-world complexity at scale.
The Challenge
Centrum required a digital solution that served two equally important user groups:
- UHNI Clients seeking clarity, transparency and actionable insights
- Relationship Managers (RMs) who needed speed, data precision and operational efficiency
The core challenges included:
- Delivering a consolidated, single-view wealth dashboard across asset classes
- Incorporating both Centrum-managed and held-away assets
- Presenting detailed analytics that support decision-making
- Enabling RMs to rapidly switch between clients and access relevant portfolio data in seconds
- Overcoming backend performance limitations
A major technical constraint was the performance of MILES, which was being used by Centrum. MILES was slow in computing portfolio data and occasionally produced inaccurate percentage calculations thereby resulting in delays when loading portfolio views.
The platform needed to feel instantaneous but the underlying system wasn’t built for that experience.
The Solution
Rather than merely designing a front-end layer, Flooid re-engineered the digital experience from the ground up.
Designing a Unified Wealth Experience
We restructured the client homepage into a real-time financial command centre, offering:
- Consolidated net worth
- Asset allocation summaries
- Performance insights
- Portfolio movement indicators
The goal was immediate financial orientation i.e. clarity within seconds of login.
Multi-Dimensional Portfolio Visibility
The holdings and performance modules were designed to allow viewing across:
- Asset classes
- Family entities
- Portfolio managers
- Custodians
- Instrument-level drill-downs
This empowered clients to navigate from high-level strategy down to granular performance seamlessly.
RM-Centric Workflow Optimisation
While client experience was critical, RM efficiency became a defining success factor. We designed the system so Relationship Managers could:
- Quickly cycle between client profiles
- Access summarised portfolio snapshots instantly
- Retrieve key performance metrics without latency
The workflow reduced cognitive load and improved productivity during client conversations.
Solving Backend Performance: The Middleware Layer
To address the MILES performance bottleneck, Flooid engineered a custom middle layer between MILES and the frontend platform.
This middleware:
- Extracted raw transaction data from MILES
- Performed independent calculation logic
- Corrected inconsistencies in percentage computations
- Generated optimised, ready-to-display data sets
The result?
Processing times reduced from several minutes to just seconds. This architectural shift dramatically improved responsiveness and data reliability, transforming user confidence in the system.
Advanced Transaction & Servicing Layer
We enhanced the platform to include:
- Historical and upcoming transactions
- Corporate actions tracking
- Integrated service request creation and escalation
- Controlled access for Family Office Managers
The ecosystem became more than reporting, it became collaborative and proactive.
The Outcome
- A high-performance digital wealth platform designed and built end-to-end
- Real-time portfolio clarity across managed and held-away assets
- Dramatically improved system load times
- Enhanced accuracy in portfolio calculations
- Streamlined RM operations
- Strengthened digital engagement between clients and advisors
Flooid didn’t just design a refined interface for Centrum Wealth, we engineered a scalable, performance-first digital foundation that turned operational constraints into competitive advantage.